P4
Distribution Notes:
TASK 1:
- The film was released 19th May 2017 in the UK
HOW MANY DVDs AND WHICH COUNTRIES?
- NPD data shows that “Arthur” generated 55% of its first-week sales from Blu-ray Disc, compared to 35% for “Snatched” and 32% for “Diary.” “King Arthur” generated 6% of its total unit sales from Ultra HD Blu-ray Disc.
- Distribution of the film across the world in the box office and the total gross
- The film never grossed as much as expected, most likely because the story of Arthur has been told over 40 times with the earliest being in 1904. Thus the audience would have been smaller since it is a story so many people already know so the content isn't expected to be new.
- Cumulative Worldwide Gross: $140,775,066
-HOW DOES IT REACH THE AUDIENCE?
There is no exact detail on the distribution, but it would follow the steps where:
TASK 1:
- The film was released 19th May 2017 in the UK
HOW MANY DVDs AND WHICH COUNTRIES?
- NPD data shows that “Arthur” generated 55% of its first-week sales from Blu-ray Disc, compared to 35% for “Snatched” and 32% for “Diary.” “King Arthur” generated 6% of its total unit sales from Ultra HD Blu-ray Disc.
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| Home Market Performance | ||
| Est. Domestic DVD Sales | $5,770,349 | |
| Est. Domestic Blu-ray Sales | $6,992,200 | |
| Total Est. Domestic Video Sales | $12,762,549 | |
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- Distribution of the film across the world in the box office and the total gross
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- Cumulative Worldwide Gross: $140,775,066
-HOW DOES IT REACH THE AUDIENCE?
There is no exact detail on the distribution, but it would follow the steps where:
- The film is completed and sent to the studio.
- The studio makes a licensing agreement with a distribution company.
- The distribution company determines how many copies (prints) of the film to make.
- The distribution company shows the movie (screening) to prospective buyers representing the cinema.
- The buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement.
- The prints are sent to the cinema a few days before the opening day.
- The cinema shows the movie for a specified number of weeks (engagement).
- You buy a ticket and watch the movie.
- At the end of the engagement, the cinema sends the print back to the distribution company and makes payment on the lease agreement.
- The film isn't available on Netflix, but is available to rent and buy on Amazon video, alongside buying it on DVD.
- A straight to video release occurs when a movie is released on home video formats without being released in theatres first, thereby not taking into consideration the "theatrical window".
As a result of strong DVD sales, Direct-to-video releases also achieved higher success and have become a profitable market lately, especially for independent movie makers and companies.
-While originally conceived for a six months duration, the theatrical window has today been reduced to little more than four months. Major movie studios have reportedly been pushing to shrink the duration of the theatrical window in an attempt to make up for the substantial losses in the DVD market they've been suffering from since the 2004 sales peak.
-After an additional number of months, it is usually released to Pay TV, and approximately two years after its theatrical release date, it is made available for free-to-air TV.
-EXPENSIVE OR CHEAP?
The distribution of the film would have been expensive as it was produced by a large production company, Warner Bros. They would have had to bring in more distributors since the film would have a mainstream release, more copies would have to be made for the more buyers so more money is invested. Different prices would be negotiated depending on the buyers too since the market may be different for each buyer.
More people might go to a certain cinema so certain cinemas will bring in more profit than others, and the advertisements for each cinema may bring up the cost.
- STRAIGHT FORWARD OR COMPLEX?
The process for distribution of King Arthur: Legend of the Sword would have followed the rules of film distribution as it is a big company and mistakes could cost them, so it would depend on how many buyers were involved but the negotiating should be straightforward as they have most likely worked with Warner Bros before. The agreement will need to please as many people as possible without creating mayhem or too many losses. The screenings to the audience would be straightforward as it would be a simple repetition of selling tickets and projecting the film. The major complex part would be negotiating term of the lease agreement as sending the print back to the distribution company would only involve sending the print back and paying what they had been willing to pay for the lease agreement. A standard action.
-The film would be distributed in a mainstream way since it is distributed and produced by mainstream companies looking to bring in as much money as possible from the film and by leasing it to cinemas and selling it on DVD for home entertainment would achieve that widespread attention, it isn't a film that is only released over the internet. It would be able to view on mainstream sites like Amazon Video, with the exception, it wouldn't exactly be shown on MUBI or Curzon Cinema
TASK 2:
WHERE IS THE PRODUCT ADVERTISED AND PLACING?
- There is an official website that is solely for the advertisement of the film, there are links to videos and images, alongside other segments available like a profile generator, links to the soundtrack and to download the official game. There is a hashtag shown for wide spread social media advertisement.
There is also advertisement on the Warner Bros official website, with links to videos and articles about the film. There would be advertisement on TV which would promote to older audiences who watch TV often and don't have as much access to the internet. Magazines would also advertise the film by showing a review or by including a poster on a page, among other ways to promote in a magazine.
HOW?
- The material found on the websites are usually various images and the trailer for the product, showing the necessary footage to try and persuade the viewer to go to the cinema or buy it.
The material in magazines are images alongside text, using words to persuade rather than images. The magazine would put all reviews and articles under different sections, like empire magazine, where the behind the scene articles are featured at the beginning and reviews take up the centre stage, alongside other recent articles. If advertising the poster it would most likely be on the back cover or a full page of the magazine near the start.
- The most used method of promotion is through video as the film was advertised with TV spots throughout the weeks leading up to release and after release. Print media would have been the second method used as posters could be put up in all cinemas, on buses and in magazines.
HOW DOES IT TARGET AUDIENCE?
- The colour scheme is dark and un-saturated which would attract an older audience since they usually look for a darker story line and film, The target audience would be drawn to the film with the image of the famous Excalibur sword present in the hands of 'King Arthur' The runes written on the sword are visible from the text so it loos more authentic and depicts the time period of the film. The use of gold for the typography is regal and stands out against the dark portrait in the background. The two main actors are mentioned, drawing the target audience in, knowing that the actors are good at acting and they can manage to pull of a realistic performance. The image of the fur lined coat that Arthur wears looks more modern than the clothes previously known to be worn in the era, thus it brings in audience because it seems like a modern and exciting twist (the same can be said for the haircut). There is a slight border to the poster that could act as a vignette, depicting that the film will be grittier. The smaller typography at the top attracts audience who were fans of Sherlock Holmes as it mention that the films share the same director, and the tag line at the bottom attracts audience as they want to understand how a 'From Nothing Comes A King', possibly wanting to learn how they can improve their life if it is bad. The crown behind the release date acts as a logo for the film and links to the aspect of graffiti feature in the film, depicting the revival of the king.
TV SPOTS
- There was no information as to how much money was used for promoting the film on TV, but there was roughly 13 TV spots created, lasting no more than a minute (mainly 31 seconds). The TV spots are fast paced and quickly edited together, feeding the audience the action in a short window of time so they may not be able to take everything in at once, leading them to want to see the film or watch the ad multiple times, ultimately leading them to the cinema. There is limited information given, but the release date, the title and a few reviews from twitter in certain TV spots, to raise awareness that people should go see the film.
- It is advertised this way for people, who don't access the internet often, so the TV spot reaches those who watch TV over going on the internet, it doesn't disrupt any schedules and most likely livens up the advert break so more people are attracted to something action packed. It is easier to fit into the TV schedules than a full film trailer, so it is more likely to be accepted onto different channels.
The camera shots are wide to show that the film is a big scale and the text appears with the deep beat of the instrumental music used through out the TV Spot, which makes it more intense and the audience would have to be fast to see what the 'blinking' letters spell. The narrative of the TV Spots depends which one it is as one is called 'Fight' and another is 'Streets' and 'Leader' thus the footage shows different aspects relative to the title of the TV Spot, but the narrative tends to show the rivalry between Arthur and his Uncle and Arthur fighting with the sword.
- A straight to video release occurs when a movie is released on home video formats without being released in theatres first, thereby not taking into consideration the "theatrical window".
As a result of strong DVD sales, Direct-to-video releases also achieved higher success and have become a profitable market lately, especially for independent movie makers and companies.
-While originally conceived for a six months duration, the theatrical window has today been reduced to little more than four months. Major movie studios have reportedly been pushing to shrink the duration of the theatrical window in an attempt to make up for the substantial losses in the DVD market they've been suffering from since the 2004 sales peak.
-After an additional number of months, it is usually released to Pay TV, and approximately two years after its theatrical release date, it is made available for free-to-air TV.
The distribution of the film would have been expensive as it was produced by a large production company, Warner Bros. They would have had to bring in more distributors since the film would have a mainstream release, more copies would have to be made for the more buyers so more money is invested. Different prices would be negotiated depending on the buyers too since the market may be different for each buyer.
More people might go to a certain cinema so certain cinemas will bring in more profit than others, and the advertisements for each cinema may bring up the cost.
- STRAIGHT FORWARD OR COMPLEX?
The process for distribution of King Arthur: Legend of the Sword would have followed the rules of film distribution as it is a big company and mistakes could cost them, so it would depend on how many buyers were involved but the negotiating should be straightforward as they have most likely worked with Warner Bros before. The agreement will need to please as many people as possible without creating mayhem or too many losses. The screenings to the audience would be straightforward as it would be a simple repetition of selling tickets and projecting the film. The major complex part would be negotiating term of the lease agreement as sending the print back to the distribution company would only involve sending the print back and paying what they had been willing to pay for the lease agreement. A standard action.
-The film would be distributed in a mainstream way since it is distributed and produced by mainstream companies looking to bring in as much money as possible from the film and by leasing it to cinemas and selling it on DVD for home entertainment would achieve that widespread attention, it isn't a film that is only released over the internet. It would be able to view on mainstream sites like Amazon Video, with the exception, it wouldn't exactly be shown on MUBI or Curzon Cinema
TASK 2:
WHERE IS THE PRODUCT ADVERTISED AND PLACING? - There is an official website that is solely for the advertisement of the film, there are links to videos and images, alongside other segments available like a profile generator, links to the soundtrack and to download the official game. There is a hashtag shown for wide spread social media advertisement.
There is also advertisement on the Warner Bros official website, with links to videos and articles about the film. There would be advertisement on TV which would promote to older audiences who watch TV often and don't have as much access to the internet. Magazines would also advertise the film by showing a review or by including a poster on a page, among other ways to promote in a magazine.
HOW? - The material found on the websites are usually various images and the trailer for the product, showing the necessary footage to try and persuade the viewer to go to the cinema or buy it.
The material in magazines are images alongside text, using words to persuade rather than images. The magazine would put all reviews and articles under different sections, like empire magazine, where the behind the scene articles are featured at the beginning and reviews take up the centre stage, alongside other recent articles. If advertising the poster it would most likely be on the back cover or a full page of the magazine near the start.
- The most used method of promotion is through video as the film was advertised with TV spots throughout the weeks leading up to release and after release. Print media would have been the second method used as posters could be put up in all cinemas, on buses and in magazines.
HOW DOES IT TARGET AUDIENCE?
- The colour scheme is dark and un-saturated which would attract an older audience since they usually look for a darker story line and film, The target audience would be drawn to the film with the image of the famous Excalibur sword present in the hands of 'King Arthur' The runes written on the sword are visible from the text so it loos more authentic and depicts the time period of the film. The use of gold for the typography is regal and stands out against the dark portrait in the background. The two main actors are mentioned, drawing the target audience in, knowing that the actors are good at acting and they can manage to pull of a realistic performance. The image of the fur lined coat that Arthur wears looks more modern than the clothes previously known to be worn in the era, thus it brings in audience because it seems like a modern and exciting twist (the same can be said for the haircut). There is a slight border to the poster that could act as a vignette, depicting that the film will be grittier. The smaller typography at the top attracts audience who were fans of Sherlock Holmes as it mention that the films share the same director, and the tag line at the bottom attracts audience as they want to understand how a 'From Nothing Comes A King', possibly wanting to learn how they can improve their life if it is bad. The crown behind the release date acts as a logo for the film and links to the aspect of graffiti feature in the film, depicting the revival of the king.
TV SPOTS
- There was no information as to how much money was used for promoting the film on TV, but there was roughly 13 TV spots created, lasting no more than a minute (mainly 31 seconds). The TV spots are fast paced and quickly edited together, feeding the audience the action in a short window of time so they may not be able to take everything in at once, leading them to want to see the film or watch the ad multiple times, ultimately leading them to the cinema. There is limited information given, but the release date, the title and a few reviews from twitter in certain TV spots, to raise awareness that people should go see the film.
- It is advertised this way for people, who don't access the internet often, so the TV spot reaches those who watch TV over going on the internet, it doesn't disrupt any schedules and most likely livens up the advert break so more people are attracted to something action packed. It is easier to fit into the TV schedules than a full film trailer, so it is more likely to be accepted onto different channels.
The camera shots are wide to show that the film is a big scale and the text appears with the deep beat of the instrumental music used through out the TV Spot, which makes it more intense and the audience would have to be fast to see what the 'blinking' letters spell. The narrative of the TV Spots depends which one it is as one is called 'Fight' and another is 'Streets' and 'Leader' thus the footage shows different aspects relative to the title of the TV Spot, but the narrative tends to show the rivalry between Arthur and his Uncle and Arthur fighting with the sword.
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